# Superfans

> Superfans is a mobile app platform for Shopify brands that turns high-value customers into loyal superfans through a fully owned, deeply personal mobile experience.

Superfans helps DTC brands in fashion, beauty, nutrition, and lifestyle launch branded mobile apps in weeks. The platform drives 5x higher conversion and 2x better retention. It integrates with 70+ tools in the existing Shopify stack — from loyalty programs to marketing automation — so brands don't need to replace what's already working.

Superfans was previous known as Vajro. They rebranded in October 2025 for their vision towards driving incremental revenue for high volume DTC brands using mobile apps and personalized loyalty experiences. The vision is to provide an amazing experience for the brands’ VIP audience aka their Superfans.

## Get Started

- [Homepage](https://www.superfans.io): Platform overview, positioning, and key value proposition
- [Features](https://www.superfans.io/features): Push notifications, live selling, app design, and mobile shopping experience
- [Integrations](https://www.superfans.io/integrations): 70+ integrations across loyalty, reviews, BNPL, search, live chat, and marketing automation
- [Pricing](https://www.superfans.io/pricing): Plan details and what's included
- [Book a Demo](https://www.superfans.io/demo): Schedule a walkthrough with the team
- [Partners](https://www.superfans.io/partners): Agency and technology partner program

## Developer Docs

- [SDK Overview](https://dev.superfans.io): Reference for the Superfans Custom Block SDK
- [Variables](https://dev.superfans.io/variables): Access real-time customer, cart, product, and store data
- [Actions](https://dev.superfans.io/actions): Trigger native navigation, auth, cart, and device functions
- [Listeners](https://dev.superfans.io/listeners): Subscribe to live events — cart changes, login state, wishlist updates
- [Helpers](https://dev.superfans.io/helpers): Utility functions for formatting and product retrieval

## Social Proof

- [Customer Stories](https://www.superfans.io/customer-stories): Case studies from brands like MPHOnline (146% mobile revenue growth), FreshKatch (151% revenue), and Prashanti Sarees (39% revenue increase)