Fashion & Accessories
Switched from Tapcart

All roads lead to the app.

Your headline and description introduce the brand’s success story and explain how its branded mobile app became a key sales channel.

Duo Couture branded mobile app on an iPhone
Category
Fashion
Annual revenue
[$XM to $YM]
Catalog
[X,XXX SKUs]
Based in
USA
Previous app
Tapcart, [X] yrs
On Superfans since
[Month 2026]
Courtney Cramer, co-founder of Duo Couture

“Superfans didn’t just give us an app - they gave us a powerful engine to build deeper customer relationships, drive repeat sales, and turn our boutique into a true community.”

Brad & Courtney Cramer
Founders of Duo Couture
The short version

Three problems, three moves, three numbers.

The challenge
What they did
What changes
Reach made on social algorithms and site visitors, so ROI swung from week to week
Launched a branded app and made it the main place to shop
58.7%
of revenue of the app
Reach made on social algorithms and site visitors, so ROI swung from week to week
Launched a branded app and made it the main place to shop
37%
of app revenue from push
Reach made on social algorithms and site visitors, so ROI swung from week to week
Launched a branded app and made it the main place to shop
75%
repeat rate on app
01. The challenge

Growth depended on channels they didn’t control.

Duo Couture is a boutique fashion brand known for trend-driven collections, statement outfits, and carefully curated pieces for modern women who want to stand out. From new arrivals to limited drops and exclusive styles, the brand creates a shopping experience that feels fresh, intentional, and distinctly its own.

“We did our best to stay connected through social media and our website... but it wasn’t seamless.”

Founders of Duo Couture

Between

Loyalty existed. A system didn’t.

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

01

Stay present between drops

02

Treat high-value customer differently

03

Create exclusive beyond social content

Seasonality

Loyalty existed. A system didn’t.

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

01

Stay present between drops

02

Treat high-value customer differently

03

Create exclusive beyond social content

Brand experience

Loyalty existed. A system didn’t.

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

01

Stay present between drops

02

Treat high-value customer differently

03

Create exclusive beyond social content

02. The approach

The app wasn’t an add-on. It was the destination.

Duo Couture is a boutique fashion brand known for trend-driven collections, statement outfits, and carefully curated pieces for modern women who want to stand out. From new arrivals to limited drops and exclusive styles, the brand creates a shopping experience that feels fresh, intentional, and distinctly its own.

Social media

Email campaigns

Push notifications

In-store conversations

Where it all lands

The mobile app

Default destination for browsing, discovering and purchase

“We always knew we wanted an app. It was the final piece to complete our sales ecosystem.”

Founders of Duo Couture

Move 01

App as the main channel

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

Move 02

Push through Klaviyo

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

Move 03

Store to app

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

Move 04

Built for browsing

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

03. Inside the app

Built to feel like the boutique.

This section focuses on bringing the brand’s in-store shopping experience into its mobile app.

Bring your brand to life – app splash screenYour app journey in real-time – home screenDeliver a flawless app experience – collections screenEvery pixel to match your brand – product screenExplore features for perfect experiences – cart screen

“Customers are able to find what they’re looking for and discover items they didn’t realise we carry.”

Founders of Duo Couture

04. The result

App customers come back more, and spend more when they do.

Duo Couture is a boutique fashion brand known for trend-driven collections, statement outfits, and carefully curated pieces for modern women who want to stand out. From new arrivals to limited drops and exclusive styles, the brand creates a shopping experience that feels fresh, intentional, and distinctly its own.

Repeat purchase rate

App Users

75%

App Users

55.56%

Duo Couture is a boutique fashion brand known for trend-driven collections, statement outfits.

Repeat purchase rate

App Users

75%

App Users

55.56%

Duo Couture is a boutique fashion brand known for trend-driven collections, statement outfits.

“Our customers are more apt to buy multiple items when shopping within the app.”

Founders of Duo Couture

05. What remains in place

The parts of Superfans doing the work.

A direct line

Push inside Klaviyo

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

37%

app revenue

Your store your look

Custom blocks and widgets

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

37%

app revenue

The inside track

Champion customers

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

37%

app revenue

Based-on team

Setup and strategy

Customers liked the brand and came back around launched. Between them, the team had no consistent way to:

“Smooth, Smooth, Smooth”

“Relying on algorithms alone is a little scary. The app has us feeling more in control.”

Courtney Cramer
Brad & Courtney Cramer
Founders of Duo Couture

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