How Curacoro moved to Vajro and increased sales by 48%

The Brand

Curacoro is a high-quality beauty brand from Canada. Their mission is to provide lash artists with essential tools and supplies to deliver a prime service to their clients. Being in the beauty industry for years, Curacoro focuses on a visually appealing and high-converting shopping experience.

The Challenge

After a successful rebranding earlier in the year, brand awareness grew and mobile traffic peaked. Yet, Curacora faced challenges with low engagement and high cart abandonment.

Managing separate apps for different countries in the United States, Canada, and France made operations complex and time consuming. 

Curacora’s global goals required a unified solution that can handle all the problems at once. Without sacrificing on conversion, performance and design. 

Soon after investigation it became clear that the previous mobile app builder wasn’t technically suited to address these challenges. It was time for a change.

The Solution

Curacoro decided to move from their previous solution to Vajro.

With that, Vajro’s Customer Experience team took over and delivered a fully revamped mobile app in a few days.

With the new look and customer experience in place, Curacora hired IMP Marketing to develop and execute a mobile app strategy.

Built-in analytics and seamless integrations guided IMP throughout the entire strategy development process. From targeted push notifications to user engagement tracking, Vajro’s out-of-the-box solutions supported the high demands of both Curacora and IMP. 

The Results

Within a month of launching the app, sales spiked. Curaoro recorded a total sales increase of 47.8%.

The smooth shopping experience and strategic in-app upsell offers contributed to an average order value increase by 43.4%.

Curacora’s app continues to outperform the website results: 37% higher sales in direct comparison. And there’s no sign of slowing down.

Conclusion

Curacora’s rebranding success came with challenges. While traffic peaked, key business metrics fell off. Vajro’s mobile app builder built the foundation for continued success. Within X days, the team at Vajro delivered a mobile app which tackled Curacoro’s challenges.